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About
About Parui
At Parui, we craft handmade jewelry in Germany, where quality craftsmanship meets modern design. Each piece is unique, timeless, and accessible — created for beautiful souls.
About the Founder
I am Dr. Ishita Parui, and fashion and jewelry have always been at the heart of who I am. What began as a love for collecting and styling jewelry grew into a passion that led me to work in marketing at a startup in India while running my own successful jewelry business. In 2018, I moved to Germany for my studies and later completed my PhD, but my true calling brought me back to jewelry. In 2025, I founded Parui to create designs that are lightweight, timeless, and made for beautiful souls, blending India’s vibrant roots with Germany’s modern clarity.
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